Cancer with Virgo rising.
Colombian-born, Mexico City-based.

I’m Giovanni Rozo, a Creative Creature and leader with 14+ years of experience shaping ideas, teams and culturally relevant work across Latin America and the Middle East.

My career has taken me across agencies, entertainment and technology, leading multidisciplinary teams and partnering with global brands to create work that connects culture, creativity and business.

Today at TikTok, I work at the intersection of creativity, technology and culture, helping brands and creative partners explore new ways of creating, from platform-native storytelling and creators to generative AI. Previously, I led creative teams across Mexico and Peru.

Beyond advertising, my passion for entertainment led me to create Berraca, my debut documentary based on my mother’s life story and dedicated to brave women who take ownership of their lives and their children’s futures.

My work has been recognized at Cannes Lions, and I’ve served as a juror for D&AD, LIA, El Ojo de Iberoamérica, Festival de Antigua and Círculo Creativo de México.

giovannirozorodriguez@gmail.com

Experience
2024-Today | TikTok Mexico, Creative Strategist & Advertising Enablement
2021-2024 | The Juju Mexico & Peru, Head of Art & CD
2020-2021 | Media.Monks Mexico, Creative Art Director
2019-2020 | Grey Mexico, Creative Art Director
2017-2018 | Quse Dubai, Creative Art Director
2014-2017 | Cannes Lions Colombia, Head of Design, Digital & Comms
2012-2014 | Sancho BBDO, Copywriter

Awards
Cannes Lions
x1 Gold
x1 Bronze
x3 Shortlist
El Ojo de Iberoamérica
x1 Silver
x1 Bronze
El Sol de Iberoamérica
x1 Silver
Mexican Creative Circle
x4 Silver
x3 Bronze
Effie Peru
x2 Gold
x2 Bronze
IAB Mixx Mexico
x1 Bronze
Young Lions Mexico
x2 Gold
x1 Bronze
ArabAd Middle East Cover Contest
x1 Gold
Young Lions Colombia
x1 Bronze

Jury
LIA Awards
D&AD
El Ojo de Iberoamérica
Festival de Antigua
Creative Mexican Circle

Industries I’ve worked across
CPG (Nestlé, P&G, Unilever, Coca-Cola, PepsiCo, ABInBev)
Retail (Starbucks, OXXO, McDonald’s, Domino’s, Liverpool, Adidas, Puma, Nike)
M&E (Netflix, Universal Pictures, Spotify, Warner Music)
Finance (BBVA, Santander, ARQ, Nu)
Auto (Nissan, VW, BYD, GM)

Press release
Little Black Book
Campaign
ArabAd
Adobo Magazine
LatinSpots
AdLatina
AdWeek
Lürzer’s Archive

  • "I hired Giovanni to be a key part of my creative team and I really admire his work and personality. Gio is a passionate, super talented and committed creative professional, with a big scope for art direction and graphic design as well, and a vast visual and personal culture. He embraced my vision of a sustainable, mature creative work and worked on every detail to make it happen, coaching a new breed of designers that worked with him at the same time. I feel privileged to have worked with him and recommend him for any creative team that wants to do serious, real work and grow in quality."

    Humberto Polar
    Chief Creative Officer

  • "Giovanni is one of the most talented people I’ve worked with in the 12+ years I’ve been in advertising. Not only are his designing skills unparalleled, his creative and strategic approach to briefs and projects lead to business results and ultimately award-winning executions. I’ve seen him foster and champion mentees, taken leadership responsibilities that go beyond the creative excellence, creating synergy between cross-functional teams and leading teams and brands to outgrow even their own expectations and pre-established goals."

    Sofía López
    Creative Manager
    Netflix

  • "Giovanni is an amazing Creative and Art Director. I've worked with him on several projects and his ability to develop and execute Creative ideas is flawless and with great attention to detail. I'd be happy to collaborate with him on any team."

    Francisco Ceballos
    Head of Creative
    HYBE Mexico